Warrior Hockey.
Welcome to the Mad House.
Warrior hockey: the best pros in the game, the best gear in the game. Players who can choose anything they want, choose Warrior. Working with them is a wild ride on and off the ice.
Responsible for:StrategyDesignPhotographyFilmMotion
Now, we party.
Ilya Kovalchuk is a big guy and a big name in the game, but a man of few words. After a full shoot on the ice, then a few hours in the VIP room with Warrior products, he did everything we asked him to do and more. Then, when we wrapped, he smiled and said the only words of the day: "Now, we party".
Then things got a little... crazy.
Our team created The Mad House: a never-ending firehose of creative to keep the rabid Warrior fans wondering what would come next. Raw, of-the-moment and rarely restrained, the work spanned hand-illustrated posters and catalogs, custom products, strange 1-800 numbers, video-game-inspired social media to stoke the Warrior community.
Mad House Karny Kit.
Each section within the catalog was unique; some illustrated, some photographic, some even had posed action figures wearing Warrior hockey gear.
