Warrior Lacrosse.
Are you Warrior material?
Warrior Sports has been the bad boy of lacrosse and hockey but was starting to slide into obscurity as new brands began to crowd the field. We stepped in to give the brand back its swagger and challenge players to see if they were up to the high standards of the Warrior brand. Welcome to the Warrior Nation.
Responsible for:StrategyDesignPhotographyFilmMotion
One too many Bond films.
At some point in time, Kim Jong Il saw a James Bond film and when he saw the villain's training camp, he vowed to up the game. We were able to get ahold of (through an anonymous source) propaganda films produced by North Korea that documented the totally insane training methods used by the dictator's elite guard. We thought they were perfect for Warrior.
The demented dojo.
In keeping with propaganda theatrics, we filmed a series of absurd training sessions with the Warrior athletes. Breaking cinder blocks, hand-to-hand combat, target practice and military attire were all part of the over-the-top training we put the players through to rise to the insanity expected by Warrior fans.
Warrior Nation field manual.
Completing the campaign was an official Warrior Nation issued supply manual to outfit the troops.
