Columbia Sportswear.

A down jacket on steroids.

To launch Columbia Sportswear's Turbodown jacket, we had to get pumped up. With its performance enhancing reflective Omni-heat lining, insulation and natural down, the Turbodown isn't just a warm, cozy jacket. It's a jacket on steroids.

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Smart media + creative win the day.

In part of a nationwide campaign as fall eased into winter, smart media placements provided custom creative opportunities. Dynamic digital banners on weather sites served up specific creative messaging and Columbia products based on weather conditions. Bus shelters and other out of home placements provided opportunities for site-specific messaging, making people well aware that their choice in clothing was inadequate.

Integrity has character.

After getting to know and photographing each of the employees at Integrity, we created static and animated SVG avatars for various applications, including business cards, email signatures, trade show graphics and social media.

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Employee avatars

We created unique, animated employee avatars from snapshots to be used for the site and business cards.

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Custom card backs

By giving Integrity's namesake purpose, we created well over 40+ sayings for business cards so that around town and at trade shows.

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Animated SVGs

We made sure that every micro interaction had an element of joy and movement, allowing the SVGs to do the talking rather than dense copy.