Integrity Logistics.

Integrity is everything.

Integrity Logistics provides unique freight transportation solutions as well as specializes in the handling of high-value, high-risk commodities that most other transportation companies will not touch, let alone insure. They've actually transported trainloads of diamonds. For such high-value shipments, operating with integrity is everything.

Responsible for:StrategyUX/UIDesignDevelopmentIllustrationMotion

Tagline

Medium length headline

Change the color to match your brand or vision, add your logo, choose the perfect layout, modify menu settings, add animations, add shape dividers, increase engagement with call to action and more.

Tagline

Medium length headline

Change the color to match your brand or vision, add your logo, choose the perfect layout, modify menu settings, add animations, add shape dividers, increase engagement with call to action and more.

Tagline

Medium length headline

Change the color to match your brand or vision, add your logo, choose the perfect layout, modify menu settings, add animations, add shape dividers, increase engagement with call to action and more.

Fluid. Functional. Fun.

As the Executive Creative Director, I led the team at Fort West working side-by-side with our partners at Integrity to ensure that the site's features and key talking points would resonate with industry specialists and customers, since logistics is highly specialized with its own language. Building upon that foundation, we created a fluid, fun and most importantly, functional site that allowed users to get right to the tools they needed, or explore and get a better sense of the unique character of Integrity.

Integrity has character.

After getting to know and photographing each of the employees at Integrity, we created static and animated SVG avatars for various applications, including business cards, email signatures, trade show graphics and social media.

Integrity has purpose.

Not only is it the company name, but its core operating principle. We decided to give the word integrity a personality and show how it walked the talk. From the site, trade show materials, social media, advertising, and even business cards, integrity was always coupled with what it did and how it acted.

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Employee avatars

We created unique, animated employee avatars from snapshots to be used for the site and business cards.

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Custom card backs

By giving Integrity's namesake purpose, we created well over 40+ sayings for business cards so that around town and at trade shows, every recipient had a different version.

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Animated SVGs

We made sure that every micro interaction had an element of joy and movement, allowing the SVGs to do the talking rather than dense copy.

Credits.

Chase Farrell // Vic Garcia