Leupold Optics.
Performance eyewear launch.
Leupold + Stevens is an icon in the optics market. Supplying long-range shooting and spotting scopes to Tier One operators around the globe, they know what it means to the go-to choice of quiet professionals. Now, Leupold wanted to try something different and we helped launch them into a new, but not unexpected market: eyewear.
Responsible for:StrategyUX/UIDesignInfluencer kits
Join the hunt.
As the Executive Creative Director at Fort West, I led our team to develop a program to partner with key influencers and brand ambassadors to hide pairs of Leupold Performance Eyewear inside custom Pelican cases across the U.S. Each hidden, geocached kit would be linked to a teaser website with clues on how to find them. We called it The Hunt.
Seek and ye shall find.
With every pair found, social media lit up with photos, videos and stories of the lucky winners and stoked others to get out and find their own.
Integrity has character.
After getting to know and photographing each of the employees at Integrity, we created static and animated SVG avatars for various applications, including business cards, email signatures, trade show graphics and social media.
24
Brand ambassadors
We created unique, animated employee avatars from snapshots to be used for the site and business cards.
164
Geocached kits
By giving Integrity's namesake purpose, we created well over 40+ sayings for business cards so that around town and at trade shows, every recipient had a different version.
27,657
Social shares
We made sure that every micro interaction had an element of joy and movement, allowing the SVGs to do the talking rather than dense copy.
